Sports Business

NRL Make History on Becoming First CEBL Team with Multiple Players Signing to NBA Contracts by Hussein Abdullahi

NRL Shifts the Culture of CEBL with Two Players Signing to NBA Contracts

It has been quite the year for the Niagara RIver Lions, finishing short in the CEBL Championship game. After a successful season of player acqusitions, The NRL have made history for the CEBL. Last week, The 2021 Championship Milwaukee Bucks announced the signing of Javin DeLaurier to a 10-day contract. DeLaurier appeared in 12 games with the Wisconsin Herd (G-Leauge affiliate) this season with the stat line of 7.8 points, 6.8 rebounds, and 17.0 minutes. DeLaurier signed his G-League contract following his inaugural season with the River Lions.

‘‘When we started recruiting Javin, all I could see was his NBA potential. His motor and communication on the defensive end really stood out. I knew our developmental culture in Niagara would benefit him if we could sign him,I looked at Javin as a culture shifter.” - Antwi Atuahene (Co-GM, Head of Basketball Operations)

DeLaurier's defensive presence, rebounding ability, and tenacious energy led the NRL to their first championship game in Franchise history. DeLaurier averaged 14.8 points, 10.4 rebounds, and 26.4 minutes with the River Lions and received All-CEBL First team honours. DeLaurier becomes the first CEBL player to sign an NBA contract. The NRL front office spoke highly on DeLaurier's NBA potential and ceiling in his pro career.

I’m tremendously happy for Javin and his family. I’m proud he trusted the process and bet on himself. Javin is a true definition of hard work, loyalty and resilience.
— Gary Durant (President & Founder, DSM)

Making History

The CEBL has carved a unique path as a professional basketball league, with 75% of their rosters being Canadian players. Currently, ten CEBL players are on NBA G-Leauge rosters. With four recent players signing NBA contracts in three days. Monday morning sources told ESPN Adrian Woj the Memphis Grizzlies signed Xavier Sneed to a 10-day contract. Sneed becomes the second NRL player to sign an NBA contract, making the NRL the first team in the CEBL with two players to sign NBA contracts. 

“We are extremely proud of Xavier for accomplishing his childhood dream of signing an NBA contract,We are thankful to his entire family, and his agent Gary Durrant for trusting in the Niagara River Lions organization to help develop his game. - Antwi Atuahene ( Co-GM, Head of Basketball Operations

In his campaign with the NRL, Sneed averaged 17.8 points (led team in scoring), 4.0 rebounds, 1.9 steals in 30 minutes of play. This season Sneed suited up for the Charlotte Hornets NBA G League affiliate Greensboro Swarm, averaging 10.0 points, 4.0 rebounds, 1.9 steals and 26.3 minutes. Sneed will join former teammate Javin DeLaurier on the NBA stage, who recently signed with the Milwaukee Bucks. Sports agent Gary Durant adds Sneed and DeLaurier to his long list of clients signing to the NBA. The NRL organization has changed the culture of the CEBL for many years to come, creating a progression environment for its players. Upon 2021-2022 season, the NRL is on the quest to capture their first CEBL title after a runner-up finish. The hunt will continue!

Published by: TGQ.INC

Featuring: Niagara River Lions, CEBL

LeBron James Steps Into new territory with new investment deal and brand partnerships by Hussein Abdullahi

LeBron James Redefines More Than An Athlete

Photo Courtesy of @forbes

Photo Courtesy of @forbes

It has been an interesting week in the sports business. Upon the start of year nineteen, LeBron James has been active in boardrooms discussing brand partnership deals. For the eighth straight year, LeBron James is the NBA’s highest-paid player. According to Forbes, James will make a gross total of $111.2 million this upcoming season. The four-time NBA MVP will receive 41.2 million from his salary and an estimated $70 million from off-court ventures. Last summer James became the first active player to earn a billion dollars in salary and endorsements. The King has shown no signs of slowing down, recently announcing his recent partnerships with Tonal and Calm. James recently announced that SpringHill Company received an investment from some of the biggest names in sports.


LeBron’s SpringHill Company Sells Minority Stake to Investor Group Valuing Company at $725 Million

Photo Courtesy: Ike Edeani for Bloomberg Businessweek

Photo Courtesy: Ike Edeani for Bloomberg Businessweek

LeBron James and CEO Maverick Carter’s SpringHill Company have sold a minority stake to an investment group at a $725 million valuation. Their media company will join some of the biggest brands in sports, RedBird Capital Partners, Nike, Epic Games, and Fenway Sports Group. In the summer of 2020, SpringHill raised $100 million from a group of the esteemed company. That group included UC Investments, SC. holdings, and Guggenheim Partners.

I’m just happy that we’re partners with Epic, So we’re going to be apart of the future and as they build the future of the world and build what the metaverse actually looks.
— Maverick Carter

LeBron James and CEO Maverick Carter will maintain a controlling stake. Under the SpringHill umbrella, their company will expand into the world of gaming, bringing unique content to the metaverse. According to CEO Maverick Carter, the investment will enable the company to expand its business development across IP, consumer products, and production projects.


LeBron James Elevates Personal Brand while joining Tonal and Calm

Photo Courtesy of Tonal

Photo Courtesy of Tonal

LeBron James has become a global face in professional sports. Throughout his career, James has partnered with some of the world’s biggest brands. The A-list includes Nike, Beats By Dre, PepsiCo, Warner Bros., and many others. Upon the NBA season, James has recently announced his partnership with the forward-thinking home fitness company Tonal. James will serve as an investor and brand partner, joining the elite athletes within the Tonal family. The list of athletes includes Serena Williams, Stephen Curry, Klay Thompson, Tony Gonzalez, Drew Brees, Maria Sharapova, Michelle Wie, Paul George, Sue Bird, and Larry Fitzgerald. James spoke highly about the effectiveness of Tonal and how they shape the future of fitness.

The efficiency of Tonal is second to none when it comes to strength training. It’s easy in a sense that everything is literally right there.
— LeBron James

On Monday, James announced that his partnership with the leading mental Wellness brand Calm. Under this partnership, Calm will team up with James to discuss the importance of sleep. Calm will feature a Train Your Mind audio series and Sleep Story featuring LeBron James and RZA from Wu-Tang Clan.

Written by: Hussein Abdullahi

Published by: TGQ Inc.