Sports Business

Dr.Dre, Snopp Dogg, Eminem, Mary J. Blige and Kendrick Lamar to Headline NFL Super Bowl LVI Halftime Show /  by Hussein Abdullahi

Super Bowl LVI Partners With Roc Nation to Headline Star-Stubbed Line-up

With Super Bowl LVI approaching, the NFL recently released their new trailer for the halftime show of the ages. The All-star cast features Southern California’s trio Dr. Dre, Snoop Dogg, Kendrick Lamar, Nine-time Grammy winner Mary J. Blige and lyrical genius Eminem. The five musical legends will take the biggest stage in sports put on a show for the 2022 Super Bowl halftime show. Super Bowl LVI will take place live from SoFi Stadium in Inglewood, California, on February 13, 2022. Super Bowl LVI returns to Los Angeles for the first time since 1999. This year’s halftime show will mark the third year of the NFL’s partnership with Pepsi JAY-Z’s Roc Nation. The NFL in conjunction with Pepsi and Roc Nation have collaborated to bring these Billboard hitmakers together for a cultural landmark moment. Back in 2019, JAY-Z joined alliances with the NFL to enhance live game experiences and amplify social justice issues. In addition, Roc Nation is responsible for advising the selection of artists for major NFL performances like the Super Bowl. The 12-minute performance will feature some of the quintet’s landmark hits.

NFL Releases New Trailer for Super Bowl Halftime Show

With the Super Bowl “Halftime Hype” at an all-time high, the NFL released a new first-of-its-kind trailer titled The Call. This halftime show is being promoted like a motion picture film. Eminem, Snoop Dogg, Mary J. Blige and Kendrick Lamar are all showcased in the trailer directed by Felix Gary Gray. F. Gary Gray has been responsible for creating iconic black LA films including, Straight Outta Compton, Friday, Set It Off. Gray wanted to capture a unique moment that symbolizes the profound impact of music culture.

“To be able to write a love letter to California and to Los Angeles… it doesn’t happen often, and i don’t think it’ll happen not like this. - F. Gary Gray ”
— F. Gary Gray

The trailer includes a subtle Southern California connection between both superstars Kendrick Lamar and Snoop Dogg seen getting the call from Dr. Dre. Dre earlier released a statement saying that performing at Super Bowl LVI would be one of the biggest thrills of his career. For the Queen of R&B, Mary J. Blige will be the only female in this line-up. Mary will be appearing in her second halftime show performance. In 2001, Mary performed alongside Nelly, NSYNC, Brittney Spears, and Aerosmith at Super Bowl XXXV. The trailer climaxes with Dr. Dre’s hit single California Love as the artists arrive at SoFi Stadium, where they will take one of the biggest stages in sports. With four teams on the quest to Super Bowl LVI, The LA Rams are one win away from their first super bowl appearance since 2000. The Halftime show will air live on NBC.

Written by: Hussein Abdullahi

Published by: TGQ Inc.

Featuring: NFL

Brooklyn Nets Becomes the First Pro Sports Team in America to Join The Metaverse /  by Hussein Abdullahi

Enter The “Netaverse”

Photo C/O Twitter

The Brooklyn Nets have never been a stranger to innovation. The Nets have officially become the first pro sports team in America to join the Metaverse. What does this mean? For starters, It will introduce the Nets organization to a multitude of possibilities including heightening the fan experience, connecting with new audiences and a unique selling point. The Barclays Centre installed a new innovative video system that uses over 100 High-resolution video cameras surrounding that help to render a 360 virtual reality experience. The visuals will then be processed by Canon’s latest technology installment (Canon’s Free Viewpoint System) which will produce in real-time 3D images of every player on the court. Fans then have the chance to place themselves anywhere along the courts giving them the best angles possible.

Photo C/O @NBA

The Brooklyn Nets are looking to offer fans a futuristic way of watching the NBA. The Nets will set the blueprint on how to integrate technology within the fan experience. With several pro sports teams on the cusp to adopt to the current technological advancements, the entire landscape of pro sports will change in the next 12-16 months. The Emergence of Web3, Metaverse, NFTs and Cryptocurrency will democratize the sports business for many years to come. This is defining example of why the Brooklyn Nets are one of the league’s most innovative franchises. The Barclay’s Centre will become the first stadium to have these cameras installed. Below is an inside look at how this “Netaverse” will work.

Published by: TGQ Inc.

Featuring: Brooklyn Nets