The Untold Story Of God Shammgod | Legends Never Die by Hussein Abdullahi

Brooklyn Bred, Harlem Raised, “God Shammgod” Has Arrived

This story starts long before a packed crowd at the Rucker or MSG's Big East Tournament. NYC Basketball Legend God Shammgod was born in Crown Heights, Brooklyn in 1976, when Brooklyn was a drug-infested community surrounded by poverty and gang violence. At the age of 9, Shammgod and his family relocated to Harlem. Harlem was known for its unique influx of urban culture — from art, fashion, hip-hop, and basketball; Harlem World was the place to be.

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As a senior Shammgod emerged as a top guard in the class of 1995 leading La Salle Academy to a 24-2 record.

Photo by Ron Hamilton

I used to tell people, ‘I got the heart of a Brooklyn person, but in my mind, I’m a Harlem person. A Harlem person is about making money, making their life better and becoming better as a person, you know.
— God Shammgod

Shortly after arriving in Harlem, Shammgod became influenced by Harlem's wave of culture. He would then meet his first childhood friend that happened to be Mason Betha (Ma$e). Mase became responsible for introducing Shammgod to uptown’s hoop culture, showing him the Harlem way. Everyone knows the role of Hip-Hop and Sports played in urban youth culture, especially in NYC. For the two Harlemites, it introduced them to a vivid dream, a way out of the hood, and immersed them in the culture.

The first kid I got cool with was this dude Mason Betha, and he introduced me to the culture. Mase was like ... you know how every school got that one kid?
— God Shammgod

Millions are inner-city kids turned to hoops as an outlet or a way to make it out of the neighbourhood. Harlem become globally recognized from the early day of Rucker Park. NBA Legends Julius Dr. J Irving, Wilt Chamberlin, Kareem Abdul-Jabbar would grace the Harlem community with their presence, putting on a show for thousands in attendance. Several years later, Shammgod battled against basketball giants: Stephon Marbury, Skip 2 My Lou, and Alimoe. These games were iconic battles that attracted celebrities such as JAY-Z, Fat Joe, P.Diddy, Dame Dash, and more. This was the culmination of the EBC (Entertainer's Ball Classic).

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HARLEM WORLD

In 1997, Mase dropped his first studio album titled Harlem World, the same year God Shammgod made his NBA debut.

The two developed a brotherhood that illuminate Harlem World for many years to come. In 1997, Rapper Mase dropped his debut album Harlem World, the same year Shammgod made his NBA debut. Who thought that two kids from Harlem would make it on the world's biggest stage? Harlem gave birth to one of the most influential rappers of our time, not to mention the start of a legacy called God Shammgod.


The Student & The Teacher

In every neighbourhood, if you were considered the top hooper, you got a different type of admiration, respect, and most importantly, all the young kids would look up to you as a role model. For Shammgod, one defining moment would change the direction of his career for years to come. In middle school, Shammgod's PE teacher was former NBA Champion Nate “Tiny” Archibald. Archibald had a 14-year playing career with the Cincinnati Royals and the famed Boston Celtics, where he won a world championship in 1981.

Photo Courtesy of NBAE Getty Images

Photo Courtesy of NBAE Getty Images

Hey, Mr. Archibald, this is crazy but … did you used to play for the Celtics?”
— God Shammgod

Archibald and Shammgod never got off on the right foot. Archibald came from a linage of old-school points like Earl Monroe, Pistol Pete, and Bob Cousy. One day Shammgod saw his gym teacher Mr. Achibald on VHS and was blown away. From that day forward, Shammgod was open to learning from the NBA legend. Archibald served as a mentor to Shammgod, showing him the value of having a vicious handle, but most importantly, Archibald was planting seeds in future teacher Shammgod.


Class Of ‘95

As a senior, Shammgod emerged as a top guard in the 1995 class. Shammgod was then was named a McDonald’s All-American along with seven future NBA all-stars: Kevin Garnett (Minnesota Timberwolves), Paul Pierce(Boston Celtics), Vince Carter (Toronto Raptors, Stephon Marbury (New Jersey Nets), Chauncey Billups (Boston Celtics), Shareef Abdur-Rahim (Vancouver Grizzlies), and Antwan Jamison (Golden State Warriors). Some consider that the 1995 class is regarded as the best McDonald's All-American group in history.

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CLASS OF ‘95

1995 McDonald’s All-American game featured seven future NBA All-stars.

Following the McDonalds All-American Game, Shammgod’s then got invited to Sonny Vacarro’s ACBD Camp in New Jersey, where he was roommates with a skinny kid from Italy who happened to be Kobe Bryant (rest in peace). The other players would pick on Kobe for being a foreign-raised player that was trigger happy with the ball. After camp one session, Joe Bryant (father of Kobe) asked if Shammgod can show Kobe some moves.

That was the start of a great, great, great, great friendship between me and Kobe. A bond that’s forever.
— God Shammgod

Picture that, Shammgod teaching Kobe Bryant some of his tricks and working on his crossover... Crazy right! So at 6:00 am, Kobe and Shammgod would be grinding away before camp doing intense ball-handling drills. From that day forward, the two created a bond that was deeper than they imagined at that moment. The realization had come to fruition for Shammgod about the value of teaching the game to the future generation of hoopers.


A Trip Down Memory Lane

From being regarded as one of the best guards to ever come out of NYC, Shammgod reflects on the journey from learning valuable lessons from his mentor Tiny Archibald to him working with basketball legend Kobe Bryant; Everything comes in full circle. After Shammgod’s playing career, which started in the NBA and took him overseas, the Second chapter of his story will continue to write itself; The student has now become the teacher.

Photo courtesy @yahoocanada

Photo courtesy @yahoocanada

t dawned on me that I really wanted to be a coach. I wanted to help the next generation.
— God Shammgod

Shammgod has committed to imparting his wisdom to the next generation of hoopers. He comes from a long lineage of OG basketball players and has navigated through the trenches when NYC was a war-zone. Shammgod currently serves as the Dallas Maverick's Player development coach, where he takes a hands-on approach with top players such as Luka Doncic, Tim Hardaway Jr., and Kristaps Porzingis.  Shammgod created a global phenomenon with the addition of the Shammgod crossover, which is arguably the most impactful move in basketball history. From Harlem world to the NBA, the legend of Shammgod continues shedding light on millions of basketball players across the globe. Legends never die!

 

Written by: Hussein Abdullahi

Featuring: God Shammgod

Produced by: TGQ Inc.

Published by: Hussein Abdullahi (@twingq)

Great Insights From Adweek Elevate: Future of Publishing + Advertising World by Hussein Abdullahi

Adweek Elevate: Publishing Conference Gives Insights to Millions of Marketers and Advertisers

2020 was a year filled with uncertainty and unforeseen circumstances. But with great trials comes constant change within the marketplace. The Future for media companies, leading publishers, and brands are allotted opportunities given the unique era of digitization. Last week Adweek hosted an elite summit featuring industry leaders from Time Magazine, The Athletic, National Geographic, Vice Media and more. Each day included a wealth of knowledge and forward-thinking approaches about the evolving publishing world. A big takeaway for media companies is how to navigate through creating a reputable brand while maintaining a corporate savvy structure. The implications of the global pandemic has forced the anchors of these companies to think outside of the box and get innovative with the way they create content for their consumers. Below is a summary of the panels featuring key industry professionals as they share their insights and business practices on how to stay ahead of the curve in 2021.

Keith Grossman - President, TIME

TIME has maintained its edge as a 21st-century brand in the publishing space. President Keith Grossman spoke on the importance of developing trust with their consumers and audience, and the only way to do so is by creating stories that are of high quality that speak to the masses. The award-winning publication has been reporting global and breaking news for millions of consumers globally, capturing moments that shape our everyday lives. Keith also spoke on the TIME‘s 2020 awards that were announced late last week. Award winners include the Los Angeles Lakers LeBron James who was named TIME’s Athlete of the Year, U.S. President-elect Joe Biden, and Vice President-elect Kamala Harris. Keith ended his discussion by shedding some light on some key takeaways: 1) Trust matters 2) Approach everything with a beginner’s mind, 3) Evolve with the new world and new reality that we are living.


Erika Nardini - CEO, Barstool Sports

With the second wave of the pandemic approaching, sports media companies and brands must prepare how to navigate through turbulent times. Erika Nardini, Chief Executive Officer of Barstool Sports, spoke on how she was able to use the pandemic as a time to develop new strategies and leverage brand partnerships. Erika and Barstool sports have weathered the storm during unprecedented times, Nardini shared business practices for sports media professionals and advertising executives that wish to succeed in a rapidly evolving environment.

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ERIKA NARDINI

Chief Officer Executive, Barstool Sports

Nardini spoke on the importance of brands having multiple faces for different consumer groups and audiences, we see that with the company Airbnb, as they appeal to different mass audiences. She also highlighted why building community loyalty and leveraging social media can build brand momentum and return a profitable ROI. Nardini has blazed a unique trial for Barstool Sports becoming the first female CEO of the company. Under her stewardship, Barstool Sports have garnered traction from over 65 million monthly and unique users and becoming the home of the #1 sports podcast “Pardon my take”. Check out some of Nardini’s key takeaways: 1) Brands can have many faces to cater to audiences 2) Brands with highly loyal communities breed success 3) Social media can be leveraged to create engagement and brand momentum. 4) Personalities should be authentic and relatable.

Traditional marketing no longer works, it doesn’t resonate
— Erika Nardini

Alex Mather - Founder, The Athletic

Day 3 of Adweek Elevate: Publishing conference began with a panel on the “New Rules of Media” featuring Alex Mather of The Athletic. Since its existence in 2016, The Athletic serves as a prominent subscription-only business for sports fanatics across North America. Mather spoke on creating a formula for his consumers through generating high-quality content and tapped in on the new rules of digital publishing. Like most sports media companies entering down the path of uncertainty, what are the next steps for sport sites in the era of Covid?

Photo courtesy of Adweek Elevate: Publishing

Photo courtesy of Adweek Elevate: Publishing

Publications have been implementing strategies that will enhance the overall experience for their consumers, Mather ended on a high note by addressing the importance of data and analytics which gives hundreds of journalists that access to provide information in real-time. The pandemic has been a time for experimenting, the Athletic tried to keep consumers engaged by sending emails to encourage routines for mass media consumption. Leaving no stones unturned Mather and his team have been able to resurge their sports media startup through the power of innovative thinking. Check out some of Mather’s key takeaways: 1. Always give feedback 2. No shortcut 3. Culture does matter.

We’ve weathered it by, you know, really simplifying the goals and mission and just telling great stories
— Alex Mather

2021 Outlook: Year of optimism

With the new year approaching it’s very important that publishers, media companies and brands embrace these unique challenges that were placed amid Covid. The constant change in the media world can provide great benefits to future consumers of our world. Whether it's hosting more virtual events that leverage corporate sponsorships, implementing a subscription-based model, or diversifying ad revenue streams, these are various business practices and strategies that can be executed in the converging media space of tomorrow. Turn a new page to a year filled with endless possibilities and the open-mindedness of the future publishing world.

The value of journalism is the future of media
— Jeff Litvack (Adweek)

Written by: Hussein Abdullahi

Event: Adweek Elevate: Publishing

For more information check out Adweek

https://www.adweek.com/