Noir-et-Noire’s Antwi Atuahene Inks Partnership With Converse
Niagara River Lions Assistant General Manager Antwi Atuahene is no stranger to the world of strategic partnerships. Entering his second season with the River Lions, Antwi has cultivated a reputation with the emergence of his digital content. Antwi has identified a unique partnership with the Converse Brand. He spoke on the process highlighting the importance of retaining brand integrity while creating a unique lane within the corporate space. Our team got a chance to sit down with the River Lions AGM to speak about this historical deal.
Converse Hoops
Antwi Atuahene becomes the 1st GM to acquire a partnership with a sports brand. Photo by: Cruz Marc
“The biggest thing for me is aligning with partners that are somewhat on the same mission. Adding value and building social currency along the way! This usually leads to long-lasting relationships. ”
This unique partnership is the first of its kind. Converse has largely focused on athlete endorsements in the past and now with the addition of Antwi, they hope to identify several collaborative partnerships with forwarding figures of the industry. Converse’s current roster includes Draymond Green, Kelly Oubre, Natasha Cloud, and Canadian native Shai Gilgeous-Alexander. The brand has cemented its spot back into the basketball marketplace, with the emerging urban culture developing north of the border it will be a great marketing opportunity for Converse to develop new strategies. The River Lion’s AGM hopes to bring this exclusive partnership to his ball club for collaborative merchandise and experiential activations.
“With Shai Gilgeous Alexander signing with Converse and watching him grow his brand on and off the court made perfect sense. He’s a special player with charisma and swag. We feel that’s exactly the type of brand I want to be associated with.”
A huge accelerator for Antwi’s career in the sports business has come from strategic partnerships, he’s hopeful that the synergy between Converse and himself will send shock waves across the Canadian sports landscape. Being in close proximity to working with the River Lions will open up several marketing opportunities for the CEBL as a whole. Antwi was featured in a brand photography shoot where he sported the new Converse All-Star Pro BB Lows sneakers. He dropped a sneak peek of the shoot via IG, all photos were captured by Photographer Cruz Marc.
Photography: Cruz Marc
“We are still in the early stages of the partnership but I’m looking forward to making an impact on the culture.
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