Noir Et Noire To Create Luxury Events with Dr. Hookah Lounge in Niagara Falls
Antwi Atuahene has inked a partnership with Dr. Hookah Lounge in the Niagara region. Atuahene has cultivated a masterful skill at identifying strategic partnerships. In May of 2021, Antwi entered a partnership with the iconic sneaker brand Converse. Our team spoke with the Founder of Noir Et Noire and the General Manager of the Niagara River Lions on the existing partnership with Dr. Hookah. Noir Et Noire enterprises will uncover the future of luxury events, merging the professional sports world with the ultimate event experience.
“Dr. Hookah & Franchises are very pleased to announce a partnership with Noir-et Noire in the Niagara region and are very excited to show what this partnership brings to the area.”
The partnership is multi-faceted and will include social gatherings, networking and luxury upper echelon events. Antwi spoke on the synergy between sports, entertainment and culture and how he will replicate an event space similar to JAY-Z's 40/40 Club. What better person to imitate than Hip-Hop's First Billionaire? Antwi draws creative inspiration from the earlier part of his career in Houston, curating a handful of events across the entertainment and sports industry. Antwi mentioned the importance of controlling the environment regarding event curation. And Noire Et Noire teaming up with Dr. Hookah will provide a new spark to the Niagara entertainment scene.
“It was an opportunity to provide a platform for people to connect in an upscale space. I’ve always admired the energy of the 40/40 and aspire to one day have something similar. ”
The first-of-its-kind partnership will merge professional sports, luxury events and the entertainment culture. Noir Et-Noire Enterprises will open its collaborative partnership with an upscale grand opening event on March 26th live from Dr. Hookah. As we continue to analyze the world of pro sports, strategic partnerships remain a driving force of the industry, and sports and entertainment run parallel to that. As for Antwi, entering his third season with the NRL, Atuahene continues to create a culture for the organization. Under his stewardship, the NRL became the first CEBL franchise to have multiple players sign NBA contracts. Noire Et Noire and Dr. Hookah look forward to building a lasting partnership rooted in elevating the culture and creating an inclusive space within the Niagara region.
“I’m thankful for my background in luxury events in Houston. I had a three-year run where I curated some of the most grandiose experiences. The Noir Et Noire Enterprise events are always a celebration of Life.”