TGQ Inc. Reflects on a historical year of 2020
2020 was a year filled with uncertainty and unforeseen circumstances. However, with challenges comes the opportunity for change within the digital marketplace. Our team at TGQ has used 2020 as a time to reconnect with our consumers, audiences, and partners. On behalf of our team at TGQ, we're highlighting some of our best moments in 2020. An integral part of growing as a company is taking some time to reflect on the small wins. Below our team will share the top five 2020 TGQ moments. From being front and center at some iconic sporting events, to powering through the second wave of Covid-19; the grind don’t stop!
TGQ 2020 MOMENTS
Our team at TGQ Inc. will be highlighting our top moments in 2020
#5 Bounce Apparel
Coming in at #5 is Bounce Apparel. Our team had the pleasure to work with Toronto-based Athleisure brand ''Bounce Apparel". Bounce apparel caters to the urban basketball community by producing high-performance on-court and off-court apparel pieces. Our team directed a marketing campaign for the upcoming release of Bounce's "Personal Legend" collection. The second phase of the campaign featured a commercial shot. Our founder Hussein Abdullahi was selected as the lead talent in the shoot. With the success of the campaign, Bounce Apparel grew its targeted audience by over 25%. The reinvention of the Bounce Apparel brand solidified them back in the marketplace courtesy of TGQ Inc.
#4 NBA All-Star Weekend ‘20
One of our lasting memories of 2020 was the NBA All-Star Weekend '20. Live from the "Windy City" of Chicago, our team had the opportunity to cover stories of the various events that took place over the 3-day weekend. Our team had inside access to the 6th Annual Basketball Without Borders Camp, powered by Nike Basketball and the NBA Academy. The BWB camp featured the top 64 international prospects (boys + girls) hailing from Europe, Asia, Africa, and the Americas. Camp rosters also include prospects from the NBA Academies. Over the three days, campers competed in combine-based drills and activities, finishing off with team scrimmages. To conclude camp, the NBA provided all BWB campers with an intimate NBA experience, where they got a chance to watch all all-star weekend events.
Photo Courtesy of NBA ACADEMY
Our team collaborated with @pumahoops to produce content on our official website. LeagueFits hosted a brand activation powered by PUMA. The star-studded event featured Gunna, Dave East, Jadakiss, God Shammgod, Chris Brickley, Chuck D, + more. The Puma Fam got the opportunity to promote new products and connect with fans. Our founder Hussein Abdullahi, was granted VIP access throughout the event, where he cultivated business relationships with industry-leading companies such as Roc Nation Sports, NBA, and LeagueFits.
LEAGUE FITS LOUNGE
Powered by PUMAHOOPS
#3 Culture Conversation
Our team at TGQ Inc. launched our first audio podcast, titled Culture Conversation. Hosted by our Founder Hussein Abdullahi, Culture Conversation provides our audience with the array of topics discussed by industry professionals, athletes, and entrepreneurs. Each week selected guests would join us to share some impactful stories on their respective journeys' in business. Some guests include NBATV Canada host Akil Augustine, Sports Marketing guru Randy Rozaay, and Antwi Atuahene. Last week, Our team wrapped up a successful second season with a combined total of over 1,000 views/streams. TGQ Inc. has identified sponsorship opportunities that'll integrated within our podcast in 2021.
#2 WOE x G2S CAMP
Our team was apart of the first annual Working on Excellence / GS2 Camp. The 3-day camp experience highlighted the importance of community outreach and providing an inclusive environment for the youth. At the forefront of this social impact project was Toronto Professional Athlete Myck Kabongo and Professional Strength & Conditioning Coach Seamus Egan-Elliott. A line-up of special guests included TSN Sports Anchor Kayla Grey, Canadian Kick-Boxing Champion Jason Battiste, and Toronto Firefighter Doug C. With a successful camp experience, TGQ Inc. is looking forward to collaborating on future social impact projects with G2S.
Photo by: @capturedbyma
#1 The Young CEO Experience
At the #1 spot of our 2020 TGQ memories is the Young CEO Experience.In late October, the Younge CEO Experience was a free virtual conference targeted at young professionals and sport business leaders of our evolving industry powered by Overtime, Degree, and The Boardroom. Our Founder, Hussein Abdullahi, had the pleasure of attending this conference where Abdullahi connected with Dan Porter of Overtime and other industry-leaders.The event highlighted the importance of a forward-thinking approach and how some of the sports largest corporations find ways to be innovative during the global pandemic. Some of the event’s panelists included speakers like the NBA Commissioner Adam Silver, US- Open Champion Naomi Osaka, Brooklyn Nets Kevin Durant, and Head Coach Steve Nash. Here are some insights from the event that emerging entrepreneurs and sport business professionals can implement in their business practices.
Hindsight 20/20
An integral part of our journey came from the importance of reflection. With that being said, we are committed to sharing authentic experiences with our audiences in 2021. The phrase hindsight 20/20 refers to analyzing and evaluating situation better when one looks back at them. As our team reflects on unique year of 2020, we are hopeful for constant change within the marketplace. In the new year be aware for these changes and news trend in digital media and the sports business. Thank you 2020 for an unforgettable year.