CULTURE

The Untold Story Of God Shammgod | Legends Never Die by Hussein Abdullahi

Brooklyn Bred, Harlem Raised, “God Shammgod” Has Arrived

This story starts long before a packed crowd at the Rucker or MSG's Big East Tournament. NYC Basketball Legend God Shammgod was born in Crown Heights, Brooklyn in 1976, when Brooklyn was a drug-infested community surrounded by poverty and gang violence. At the age of 9, Shammgod and his family relocated to Harlem. Harlem was known for its unique influx of urban culture — from art, fashion, hip-hop, and basketball; Harlem World was the place to be.

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As a senior Shammgod emerged as a top guard in the class of 1995 leading La Salle Academy to a 24-2 record.

Photo by Ron Hamilton

I used to tell people, ‘I got the heart of a Brooklyn person, but in my mind, I’m a Harlem person. A Harlem person is about making money, making their life better and becoming better as a person, you know.
— God Shammgod

Shortly after arriving in Harlem, Shammgod became influenced by Harlem's wave of culture. He would then meet his first childhood friend that happened to be Mason Betha (Ma$e). Mase became responsible for introducing Shammgod to uptown’s hoop culture, showing him the Harlem way. Everyone knows the role of Hip-Hop and Sports played in urban youth culture, especially in NYC. For the two Harlemites, it introduced them to a vivid dream, a way out of the hood, and immersed them in the culture.

The first kid I got cool with was this dude Mason Betha, and he introduced me to the culture. Mase was like ... you know how every school got that one kid?
— God Shammgod

Millions are inner-city kids turned to hoops as an outlet or a way to make it out of the neighbourhood. Harlem become globally recognized from the early day of Rucker Park. NBA Legends Julius Dr. J Irving, Wilt Chamberlin, Kareem Abdul-Jabbar would grace the Harlem community with their presence, putting on a show for thousands in attendance. Several years later, Shammgod battled against basketball giants: Stephon Marbury, Skip 2 My Lou, and Alimoe. These games were iconic battles that attracted celebrities such as JAY-Z, Fat Joe, P.Diddy, Dame Dash, and more. This was the culmination of the EBC (Entertainer's Ball Classic).

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HARLEM WORLD

In 1997, Mase dropped his first studio album titled Harlem World, the same year God Shammgod made his NBA debut.

The two developed a brotherhood that illuminate Harlem World for many years to come. In 1997, Rapper Mase dropped his debut album Harlem World, the same year Shammgod made his NBA debut. Who thought that two kids from Harlem would make it on the world's biggest stage? Harlem gave birth to one of the most influential rappers of our time, not to mention the start of a legacy called God Shammgod.


The Student & The Teacher

In every neighbourhood, if you were considered the top hooper, you got a different type of admiration, respect, and most importantly, all the young kids would look up to you as a role model. For Shammgod, one defining moment would change the direction of his career for years to come. In middle school, Shammgod's PE teacher was former NBA Champion Nate “Tiny” Archibald. Archibald had a 14-year playing career with the Cincinnati Royals and the famed Boston Celtics, where he won a world championship in 1981.

Photo Courtesy of NBAE Getty Images

Photo Courtesy of NBAE Getty Images

Hey, Mr. Archibald, this is crazy but … did you used to play for the Celtics?”
— God Shammgod

Archibald and Shammgod never got off on the right foot. Archibald came from a linage of old-school points like Earl Monroe, Pistol Pete, and Bob Cousy. One day Shammgod saw his gym teacher Mr. Achibald on VHS and was blown away. From that day forward, Shammgod was open to learning from the NBA legend. Archibald served as a mentor to Shammgod, showing him the value of having a vicious handle, but most importantly, Archibald was planting seeds in future teacher Shammgod.


Class Of ‘95

As a senior, Shammgod emerged as a top guard in the 1995 class. Shammgod was then was named a McDonald’s All-American along with seven future NBA all-stars: Kevin Garnett (Minnesota Timberwolves), Paul Pierce(Boston Celtics), Vince Carter (Toronto Raptors, Stephon Marbury (New Jersey Nets), Chauncey Billups (Boston Celtics), Shareef Abdur-Rahim (Vancouver Grizzlies), and Antwan Jamison (Golden State Warriors). Some consider that the 1995 class is regarded as the best McDonald's All-American group in history.

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CLASS OF ‘95

1995 McDonald’s All-American game featured seven future NBA All-stars.

Following the McDonalds All-American Game, Shammgod’s then got invited to Sonny Vacarro’s ACBD Camp in New Jersey, where he was roommates with a skinny kid from Italy who happened to be Kobe Bryant (rest in peace). The other players would pick on Kobe for being a foreign-raised player that was trigger happy with the ball. After camp one session, Joe Bryant (father of Kobe) asked if Shammgod can show Kobe some moves.

That was the start of a great, great, great, great friendship between me and Kobe. A bond that’s forever.
— God Shammgod

Picture that, Shammgod teaching Kobe Bryant some of his tricks and working on his crossover... Crazy right! So at 6:00 am, Kobe and Shammgod would be grinding away before camp doing intense ball-handling drills. From that day forward, the two created a bond that was deeper than they imagined at that moment. The realization had come to fruition for Shammgod about the value of teaching the game to the future generation of hoopers.


A Trip Down Memory Lane

From being regarded as one of the best guards to ever come out of NYC, Shammgod reflects on the journey from learning valuable lessons from his mentor Tiny Archibald to him working with basketball legend Kobe Bryant; Everything comes in full circle. After Shammgod’s playing career, which started in the NBA and took him overseas, the Second chapter of his story will continue to write itself; The student has now become the teacher.

Photo courtesy @yahoocanada

Photo courtesy @yahoocanada

t dawned on me that I really wanted to be a coach. I wanted to help the next generation.
— God Shammgod

Shammgod has committed to imparting his wisdom to the next generation of hoopers. He comes from a long lineage of OG basketball players and has navigated through the trenches when NYC was a war-zone. Shammgod currently serves as the Dallas Maverick's Player development coach, where he takes a hands-on approach with top players such as Luka Doncic, Tim Hardaway Jr., and Kristaps Porzingis.  Shammgod created a global phenomenon with the addition of the Shammgod crossover, which is arguably the most impactful move in basketball history. From Harlem world to the NBA, the legend of Shammgod continues shedding light on millions of basketball players across the globe. Legends never die!

 

Written by: Hussein Abdullahi

Featuring: God Shammgod

Produced by: TGQ Inc.

Published by: Hussein Abdullahi (@twingq)

Ethos of Sport and Business | The Athlete-preneur by Hussein Abdullahi

LeBron James, Kevin Durant, and Kyrie Irving step outside the box of an athlete to craft a life post-career.

Overtime Athletes have begun to step outside the box of their respective fields to pursue another business acumen, whether its IPO’s, investing in start-ups or starting digital media companies, a defining change has transcended the sports world for years to come. Traditionally, athletes are pigeon-holed and are defined by what they do in their sport. Now in the ripe year of 2020, the culture of sport + business has evolved tremendously.

The Boardroom launched by Kevin Durant, RIch Kleiman, and Jay Williams

The Boardroom launched by Kevin Durant, RIch Kleiman, and Jay Williams

Several professional athletes like LeBron James, Kevin Durant and Kyrie Irving have set the standards for building a business to grow for your post-career. Whether it’s setting up a digital media network in Uninterrupted, or developing an investment portfolios like ThirtyFiveVentures, or launching a video content platform in PlayersTV. The day in professional sports will come when athletes will make decisions that set them up for years to come. The average NBA career is 4.5 years, which is one NBA contract. The reality is that the future of pro sports will change, forcing the athletes to start thinking about post-career options. As the career goals of star athletes begin to change, they must think about what their future entails. 

How well you play on the court determines how big your business grows.
— Kevin Durant

The implications of the global pandemic have changed the way our sports and entertainment business will run for years to come. With the exclusion of fan experiences, virtual events and meetings, its time for athletes to think creatively and fund their passions outside the sport. Here’s a glimpse of notable professionals athletes or what I like to phrase the term “Athlete-Preneur” and some of their business acumen off the court. Brooklyn’s Kevin Durant has used his time off the court to focus on his business in New York City.


1. Kevin Durant - Brooklyn Nets Forward, Co-Founder ThirtyFive Ventures

Kevin Durant has become a household name in the NBA. Now entering his 13th season, Durant has crafted a unique business off-court. The development of his company ThirtyFive Ventures includes a diverse investment portfolio in tech, media, and start-ups. Co-founded with his Manager Rich Kleiman, the two have created a team that is responsible for Durant's endorsements, philanthropic work, digital media network, and brand. Their unique investment portfolio includes the MLS club Philadelphia Union, Postmates, and Master + Dynamic.

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Thirty5media

Brooklyn’s Kevin Durant Co-founded ThirtyFive Ventures with his Manager Rich Kleiman

On the digital content side, The Boardroom has become widely recognized across the sports media world, featuring some of the sports most iconic figures, including Jay Williams, Stephen A. Smith, Rich Paul, and more. Rich Kleiman recently created the Out Of Office Podcastwhere he has candid conversations with the greatest minds in the sports business. Thirty-five Ventures has teamed up with Cadence 13, a New York-based podcast company responsible for audio distribution, monetization, and audience development. Durant also launched his podcast The ETCs with co-host Eddie Gonzalez. The first episode featured the 2016 NBA Champion Kyrie Irving. 

Our goal is to keep growing as a company and keep bringing ideas that are going to help change and push the culture forward
— Kevin Durant

With all Durant’s unprecedented success on the court, he's recognized as one of the worlds wealthiest athletes. According to Forbes Magazine, Durant's current net worth includes his $225 million career earnings, $275 million Nike endorsement deal, plus his sponsorships. At the ripe age of 32, Durant is a Forbes 30 Under 30 alumni and is on the verge of creating a multi-million dollar media and investment empire.


2. LeBron James- LA Lakers Forward, Co-Founder Uninterrupted, SpringHill Company

LeBron James has become no stranger to the sports business, with the creation of his developing his digital media platform Uninterrupted. LeBron James and team anchored by business partner Maverick Carter, Ernie Ramos, and Paul Rivera. James is a unique case study for athletes setting a blueprint and creating a business off the court. Before LeBron played an NBA game, Nike offered him a $90 million. Throughout his career, James help built the Nike business with over $340 Million in sales. Now James is building SpringHill Company with his partner Carter, developing several verticals, including SpringHill Entertainment, Uninterrupted, and The Robot Company.

The SpringHill Company signs a four-year deal with Universal Pictures. LeBron James and business partner Maverick Carter built Uninterrupted.

The SpringHill Company signs a four-year deal with Universal Pictures. LeBron James and business partner Maverick Carter built Uninterrupted.

he’s a risk-taker, he takes risks on everything. He’s just willing to go for something. You have to be otherwise, what are we doing here?
— Maverick Cater

3. Kyrie Irving- Brooklyn Nets Guard, The PlayersTV

Brooklyn Nets guard Kyrie Irving has joined an alliance with star NFL and NBA athletes to launch a video content platform PlayersTV. PlayersTV is an athlete lifestyle TV network, where athletes work collaboratively to create, produce, and distribute content to millions of their fans globally. Irving serves as the companies creative visionary officer, responsible for the content strategy and distribution of marketing material. Given the unique climate of our world, players like Irving and McCullom aim to create platforms that will amplify their voices in hopes of providing sustainable impact. Irving produces a one-hour TV special titled #SAYHERNAME calling for justice in the Breonna Taylor Case. Athletes are entrepreneurs by design and are changing the culture of business. It will be intriguing the see how things unfold for Irving, Durant, and James with the expansions of their ventures or the next hand-full of professional athletes.  

PlayersTV is a video-content network and I serve as the Creative Visionary Officer. So I’m responsible for the content strategy, along with the branding aspect.
— Kyrie Irving
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Written: @TGQ.Inc

Produced by: @TGQ.Inc

Thanks to: @thirtyfiveventures, @playersTV, @uninterrupted,