Rapper Sheck Wes is Balling Overseas For Paris Basketball | Been Ballin

Sheck Wes Takes his Basketball Talents to Paris Basketball

Photo Courtesy of Paris Basketball

New York Rapper Sheck Wes has been known for hits singles “Mo Bamba” and “Been Ballin”, now he is taking his talents to France where he will play in the Paris Basketball. Wes’s officially signed a contract that will allow him to compete in the PRO B League for the ‘21 season. The Parisians are anticipating a stellar debut performance from the Harlem native. According to Paris Basketball, Sheck Wes’s official game jersey was exclusively released on Saturday. For those that have been paying close attention to Wes, he’s been grinding in the gym with renowned NBA trainers Chris Brickley and Chris Johnson.

“We are glad to announce that Sheck Wes signs with Paris Basketball. ”

— Paris Basketball

Photo Courtesy of Paris Basketball (@lebougmelo)

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Sheck Wes Been Ballin

Sheck Wes has kept the dream alive after going undrafted in the 2020 NBA Draft. Before the kickstart of Wes’s music career, he had his sights on making it to the NBA. Back in 2016, Wes decided to put basketball aside to pursue a career in modelling. The Norman Thomas standout recalls skipping a playoff game to participate in Kanye’s Yeezy Season 3 show. That moment changed everything for him and the rise of Sheck Wes had begun. Fast forward to 2021 and Sheck Wes is balling overseas. Growing up in Harlem Wes honed his hoop skills playing alongside childhood friends and Orlando Magic Mo Bamba. Wes released the critically acclaimed hit single Mo Bamba in 2017, which speaks on his early recruitment as he rose to stardom and comparing it to the recruiting process of a 5-star recruit like Mo Bamba. The two are both a part of the sports and entertainment world living similar lives and re magnifying their Hometown Harlem, NY.

Photo by: HypeBeast

“All the things that I wanted from basketball I get now from Music, like damn a SLAM interview.. Amazing ”

— Sheck Wes

Paris Basketball

Since in existence, Paris Basketball has kept a pulse on urban culture. The intersection of fashion, sports and entertainment has cultivated a creative space for emerging talents globally. With the emergence of the Paris Basketball and Quai 54 (World Streetball Championships), basketball has now become immersed within the Paris culture. The Rendez-vous of Basketball and Hip-Hop will continue to elevate the experience on a global scale. With a prominent artist such as Sheck Wes, several other top-tier athletes will like to experience playing in a high-end leagues overseas. Sheck Wes has the potential to become the face of Paris Basketball for many years to come, From Harlem NY to Paris… Hoop Dreams never die.

Photo by: Cian Moore

“I will be taking my talents overseas to the beautiful city of Paris to join Paris Basket Club stay tuned. Paris Mon Telephone Sonne Toujours.”

— Sheck Wes

Published by: TGQ Inc.

Photography by: Paris Basketball, Cian Moore, Yoann Guerini

Featuring: Sheck Wes, Paris Basketball,

Written by: Hussein Abdullahi

Antwi Atuahene Inks A Sneaker deal with Historical Converse Brand

Noir-et-Noire’s Antwi Atuahene Inks Partnership With Converse

Niagara River Lions Assistant General Manager Antwi Atuahene is no stranger to the world of strategic partnerships. Entering his second season with the River Lions, Antwi has cultivated a reputation with the emergence of his digital content. Antwi has identified a unique partnership with the Converse Brand. He spoke on the process highlighting the importance of retaining brand integrity while creating a unique lane within the corporate space. Our team got a chance to sit down with the River Lions AGM to speak about this historical deal.

Converse Hoops

Antwi Atuahene becomes the 1st GM to acquire a partnership with a sports brand. Photo by: Cruz Marc

“The biggest thing for me is aligning with partners that are somewhat on the same mission. Adding value and building social currency along the way! This usually leads to long-lasting relationships. ”

— Antwi Atuhene

This unique partnership is the first of its kind. Converse has largely focused on athlete endorsements in the past and now with the addition of Antwi, they hope to identify several collaborative partnerships with forwarding figures of the industry. Converse’s current roster includes Draymond Green, Kelly Oubre, Natasha Cloud, and Canadian native Shai Gilgeous-Alexander. The brand has cemented its spot back into the basketball marketplace, with the emerging urban culture developing north of the border it will be a great marketing opportunity for Converse to develop new strategies. The River Lion’s AGM hopes to bring this exclusive partnership to his ball club for collaborative merchandise and experiential activations.

“With Shai Gilgeous Alexander signing with Converse and watching him grow his brand on and off the court made perfect sense. He’s a special player with charisma and swag. We feel that’s exactly the type of brand I want to be associated with.”

— Antwi Atuahene

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A huge accelerator for Antwi’s career in the sports business has come from strategic partnerships, he’s hopeful that the synergy between Converse and himself will send shock waves across the Canadian sports landscape. Being in close proximity to working with the River Lions will open up several marketing opportunities for the CEBL as a whole. Antwi was featured in a brand photography shoot where he sported the new Converse All-Star Pro BB Lows sneakers. He dropped a sneak peek of the shoot via IG, all photos were captured by Photographer Cruz Marc.

Photography: Cruz Marc

“We are still in the early stages of the partnership but I’m looking forward to making an impact on the culture.
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— Antwi Atuahene

Published by: TGQ Inc.

Featuring: Antwi Atuahene

Brand: Converse

Photography: Cruz Marc